The Reiger Begonias

Back to School Sales

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We got a note late last week from one of our readers. He writes:

“I don't know if you would use this photo in marketing, but this guest just bought 7 of your ‘fresh for fall’ annuals that just arrived today and she is not the first to buy a handful.

Push this on your retailers, because the time to sell is now…all these retailers think it’s too early, and they all end up being too late.”

We’ve noticed the importance of mid-August ourselves. It seems to form the core of the Back to School rush. Folks are fixing up their gardens for the last summer hurrah before the kids go back and once the calendar slides by—those sales don’t return.